Cookie Policy

Arcade London Group Ltd
Effective Date: 21 June 2025

1. Introduction

This Cookie Policy explains how Arcade London Group Ltd (“we”, “us” or “our”) uses cookies and similar technologies when you visit www.arcadelondongroup.co.uk (the “Website”).

Arcade London Group Ltd operates the Website only. This Cookie Policy applies solely to cookies used in connection with the operation of the Website.

2. What are cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. Cookies help websites function properly, remember preferences, and provide information about how the site is used.

Cookies may be:

• First-party cookies – set by this Website

• Third-party cookies – set by external services used on the Website

• Session cookies – deleted when you close your browser

• Persistent cookies – stored for a defined period

3. Why we use cookies

We use cookies to:

• ensure the Website operates correctly and securely;

• remember your cookie preferences;

• understand how visitors use the Website; and

• improve the content, performance, and usability of the Website.

4. Types of cookies we use

a) Strictly necessary cookies

These cookies are essential for the Website to function and cannot be switched off. They are used to manage basic functions such as security and storing cookie consent preferences.

Consent is not required for these cookies.

b) Analytics cookies

Analytics cookies help us understand how visitors interact with the Website by collecting information in an anonymous form, such as pages visited, time spent on the Website, and navigation patterns.

We use Google Analytics for this purpose.

Analytics cookies are placed only after you have given your explicit consent via the cookie banner.

c) Functionality cookies

Functionality cookies allow the Website to remember choices you make (such as preferences) to provide enhanced functionality.

These cookies are used only with your consent.

d) Marketing cookies

We do not currently use marketing or advertising cookies on this Website.

If this changes, we will update this Cookie Policy and request your explicit consent before placing such cookies.

5. Cookies used on this Website

The Website uses the following cookies:

• cookie_notice_accepted
  Provider: Arcade London Group Ltd
  Purpose: Stores the user’s cookie consent preferences.
  Expiry: 30 days
  Category: Strictly necessary

• _ga
  Provider: Google Analytics
  Purpose: Distinguishes users for the purpose of analytics and performance measurement.
  Expiry: 2 years
  Category: Analytics

• _gid
  Provider: Google Analytics
  Purpose: Identifies user sessions for analytics purposes.
  Expiry: 24 hours
  Category: Analytics

• _gat
  Provider: Google Analytics
  Purpose: Limits the rate of requests to Google Analytics servers.
  Expiry: 1 minute
  Category: Analytics

Analytics cookies are placed only after you have provided your consent via the cookie banner.

6. Managing your cookie preferences

When you first visit the Website, you will be presented with a cookie banner allowing you to:

• accept all cookies;

• reject non-essential cookies; or

• manage your cookie preferences.

You can change or withdraw your consent at any time via the cookie settings or through your browser settings.

Most browsers allow you to:

• view stored cookies;

• delete cookies; and

• block cookies from specific websites.

Please note that disabling cookies may affect the functionality of parts of the Website.

7. Third-party cookies

We use third-party services such as Google Analytics to collect anonymous information about Website usage.

These third parties may place cookies on your device in accordance with their own privacy and cookie policies. We do not control these cookies.

For more information, please refer to:

• Google Analytics Privacy Policy

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal requirements.

Any updates will be posted on this page with a revised effective date.

9. Contact

If you have any questions about this Cookie Policy, please contact:

Arcade London Group Ltd
Email: info@arcadelondongroup.co.uk